Ying-Chin Wu, reputable dermatology professor in Asia, founded Wbeauty in 1978. Backed by more than 50 years of medical experience and 200,000 clinical studies, Wbeauty is committed to developing highly effective yet less skin-sensitive products for all skin conditions, helping consumers maintain the best version of themselves.
WU's Story Brand story
Taiwan's NO.1 Clinical Skincare Brand
Founded in 2003 by Dr. Wu, Asia's reputable dermatology professor, and his eldest son Eric Wu, the brand is backed by extensive clinical experience as well as specialized studies of skin science. DR.WU products are formulated based on physicians' prescriptions and produced using world's advanced cosmetic medicine technologies; at a time when clinical skincare solutions were still in the infancy stage, DR.WU's idea of delivering clinical skincare in highly effective yet less skin-sensitive products attracted the attention of entertainers and celebrities, and paved way for a new product trend in Taiwan's clinical skincare market.
The Top of the
Best Cosmetics Products
DR.WU has created countless top-selling products to date that earned overwhelming recommendations from the media, consumers, and cosmetics awards local and abroad! The Brand's classic hyaluronic acid has sold more than one million bottles to date, securing its place as the best-selling product. Meanwhile, the mandelic acid line, being the first to introduce acid peel as part of daily skincare, has set the record of selling one bottle every 15 seconds.
The First Brand to
Bring The Concept of Micro-Surgery
With a strong foundation in Taiwan and an eye for global markets, DR.WU currently has more than 2200 sales locations distributed throughout Mainland China, Myanmar, Thailand, Malaysia, Singapore, Canada, Vietnam, Korea DFS, and The Philippines. In 2020, DR.WU ventured into Japan to secure a foothold in Asia's most competitive cosmetics and skincare market, which marked a new milestone in DR.WU's growth as a clinical skincare brand, both in Asia and the world.
Milestones of DR.WU Milestones of DR.WU
1992
Dermatology professor Ying-Chin Wu was the first to introduce hyaluronic acid as a skincare ingredient
1996
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- Developed the first generation of home whitening serum
2003
- DR.WU Skincare was founded
- Chairman Eric Wu inherited the visions of his father and improved on clinic prescriptions to introduce skincare products under the brand - DR.WU
- DR.WU's top 1 classic product - Intensive Hydrating Serum with Hyaluronic Acid was Launched! A hot-selling product for 17 years and winner of multiple cosmetic awards
2004
- The classic hydrating and whitening essence with hyaluronic acid received strong recommendation from Barbie Hsu in her book - Ms Beauty, which boosted the brand's awareness
2005
- Products were launched through COSMED, where they broke sales record in terms of new cosmetic offering
2007
- The brand made a successful entry into Hong Kong SAR, Macao SAR and Yahoo! Shopping, gained access to a distribution network of 500 locations, and launched six major product collections including hydration and whitening
2008
- Products were launched through Watsons and in Singapore, adding to a total of more than 900 sales locations
- Sweeping victory across FG Award and many others
2009
- DR.WU became the Taiwan No. 1 clinical skincare brand in terms of sales value and market share
2010
- A clinical skincare concept booth was set up at Shin Kong Mitsukoshi, making DR.WU the first cosmetic medicine brand to establish presence in a top-tier departmental store.
2011
- DR.WU's No. 2 classic product - Intensive Renewal Serum with Mandelic Acid 18% was launched, and set the record of selling one bottle every 15 seconds
- DR.WU ventured into Malaysia
2013
- DR.WU's No. 3 classic product - Intensive Repairing Serum with Squalane was launched, giving rise to a new trend of skincare
2014
- DR.WU opened Asia's first "TAIPEI 101 Concept Store" and formed strategic alliance with L Capital Asia, a member of LVMH, to venture into Mainland China's e-commerce industry.
2016
- DR.WU was listed for trading on TPEX, marking a new milestone in the organization's growth, and expanded overseas network to Myanmar.
2018
- DR.WU expanded overseas network to Northeast Asia, with duty free stores set up at LOTTE, The Shilla, and SHINSEGAE in Korea.
2019
- A new line of Glutalight products featuring revolutionary ingredient - glutathione were launched and achieved great sales results.
