Dermatologists-recommended cleansing solution
DR. WU introduces all new mild-O Cleansing System
The ultimate skin revitalizer and cleanser
Basic cleansing and skincare are just as important as sun protection in the heat of summer. As air pollution worsens, people are being exposed to increasing levels of allergen, which causes them to choose products that are less irritative to the skin. This is the reason why DR. WU, Taiwan’s No.1 skincare brand, introduces mild-O, an all new cleansing system featuring micromolecular purification technology with a hypoallergenic, soap-free formula that easily removes makeup, dirt and achieves in-depth cleansing. Its unique balancing formula helps maintain the right skin PH level and healthy balance of bacteria on skin. The addition of soothing moisturizers also helps skin build its defense and shine from within, without the tightening feel of most skin wash products. The entire mild-O collection has passed the 48-hour skin patch test by IDEA CLINIC (France) and received allergen-free certification, making it the preferred cleansing product for sensitive skin.
mild-O uses oat-based amino acids without additives to deliver gentle cleansing and moisturization.
An increasing number of people are experiencing unstable skin conditions due to prolonged exposure to polluted environment and hormone imbalance, which makes cleansing an essential step during makeup removal. Dr. Ying-Chun Wu, renowned dermatologist of National Taiwan University Hospital, said that "The percentage of patients seeking treatment for redness, irritation and dryness of skin has reached as high as 60% in recent years. People with sensitive skin should avoid excessive cleansing, as doing so may damage the hydrolipidic film. When selecting makeup removal and facial cleansing products, consumers are advised to choose solutions that feature gentle, natural surfactants or a soap-free formula. This allows skin pH value to stay within 4.5 - 6.5, a range that is favorable for the skin to recover its healthy, balanced state.”
This year, DR. WU is introducing the all new mild-O Cleansing System featuring a low sensitivity, soap-free formula without irritative ingredients such as alcohol or paraben. The Gentle Cleansing Milk, for example, is made with low sensitivity ingredients including natural oats, squalane and shea butter to produce a refreshingly milky texture that does not irritate the eyes and is easy to wash off. It removes makeup along with grease and dirt while being gentle to the skin. Featuring a unique, skin-friendly and balanced formula of hydrolyzed yeast protein, the cleansing solution helps metabolize dead skin cells while at the same time providing staphylococcus epidermis (also known as mycetes) and other beneficial bacteria the means to produce glycerol-like substances to improve the skin's defenses against Staphylococcus aureus and other harmful bacteria. The product not only removes makeup but also maintains bacteria balance on the hydrolipidic film, which improves skin conditions.
As for the Gentle Cleansing Mousse, it features unique, bubble-based cleansing technology that achieves in-depth cleansing without excessive rubbing, and releases a thick batch of foaming bubbles with just a light press. Made from natural oat-based amino acids with the addition of hamamelis (witch hazel), plantain, German camomile, vitamin B3 and multiple anti-sensitive plant extracts, the mousse helps sooth skin conditions, provides gentle moisturization, and creates a barrier that keeps skin moisturized for prolonged period of time. At the end of a busy day, simply remove makeup to restore your skin to its pistine state!
DR.WU’s reminder -Enhance cleansing on key areas
Besides choosing a gentle and non-irritative formula, Rita, Beuaty Consultant here at DR. WU, reminds consumers that the summer heat causes skin to secrete oil more actively. Those with oily skin should proceed with cleansing in two separate steps. First, use the mousse to cover the entire face then massage in a circular motion. Next, focus cleansing on your forehead, nose and both sides of your nose by rubbing repeatedly. Also, most people tend to neglect cleansing of areas near the hairline and jawline, these areas are prone to blackheads and acne, deserve extra attention during the cleansing process!
