Back to Basic with DR.WU, your skin’s best friend.
Beautiful life portraits of 7 girls. Find your own story through skincare.
Taiwan's NO.1 clinical skincare brand DR.WU is celebrating its 15th anniversary. In July, it launched a product in collaboration with internationally renowned graphic designer Aaron Nieh. Through a simple, all-white, textured packaging design, lifestyle aesthetics are integrated into daily skincare. The brand will continue with the “back to basic” concept, returning to the basics of skincare using “skin’s best friend” as the theme and boldly breaking away from the established image of professional physicians.For the first time, Dr.WU,invites amateur models to be the main characters for the portraits to conceptualize this idea that connects costumers tightly.
Through a series of photos, DR.WU can be perceived as your best friend - a calm and reliable backup, a silent companion to your skin to help you become a better version of yourself. The Star series portrays the beautiful moments in the lives of 7 girls. No matter the situation, DR.WU is there to take care of your skin, to help you stay in the present. Whether you’re working or going about your day, “no matter how tired you feel, you need time to rest and recover”, echoes the Intensive Repairing Serum with Squalene, which is highly skin-friendly and can effectively repair the skin barrier. The Daily Renewal Serum with Mandelic Acid helps you recharge and bravely face the day, encouraging you with the mantra, “Though life can't be put on hold or rescheduled, I can make changes to myself”. It mildly and effectively exfoliates acne-prone skin to leave it renewed and refreshed! By having amateur models be the main characters, the ad provides a more personal touch. Find your own story through skincare. A refreshing creative copy. A unique experience with DR.WU!
